{"id":3037,"date":"2026-01-06T11:32:08","date_gmt":"2026-01-06T16:32:08","guid":{"rendered":"https:\/\/adriq.com\/?post_type=expert&#038;p=3037"},"modified":"2026-02-09T21:10:20","modified_gmt":"2026-02-10T02:10:20","slug":"francois-beland","status":"publish","type":"expert","link":"https:\/\/www.adriq.com\/en\/network\/experts\/francois-beland\/","title":{"rendered":"Fran\u00e7ois B\u00e9land"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>About<\/strong><\/h4>\n\n\n\n<p>Over 30 years of experience in business and consulting. From strategy to action, we provide collaborative support for implementing a market-driven innovation process and increasing your profitable sales in the field. Our services include strategic planning, market research, marketing, and integrated marketing, sales, and communication action plans. We minimize budgets for maximum impact in the B2B sector. We create value by developing databases of qualified prospects and automated processes. We facilitate digital transformation in marketing, including CRM implementation and LinkedIn utilization. We offer support (before, during, and after) at national and international trade shows.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<section class=\"block-accordions-group aligndefault\">\n    <div class=\"accordion-container\">\n    \n<div id=\"expertise\" class=\"accordion ac\">\n  <div class=\"accordion__accordion\">\n    <button class=\"accordion__header-row accordion-toggle ac-header ac-trigger\">\n      <p class=\"accordion__header__title\">        Expertise      <\/p>      <span class=\"accordion__header__icon\" role=\"presentation\">\n        <span class=\"plus\"><\/span>\n      <\/span>\n    <\/button>\n    <div class=\"accordion__sub-rows wysiwyg ac-panel\">\n      \n\n<ul class=\"wp-block-list\">\n<li>Planification strat\u00e9gique<\/li>\n\n\n\n<li>Revue du mod\u00e8le d\u2019affaires, plan d\u2019affaires et feuille de route<\/li>\n\n\n\n<li>Diagnostic d\u2019innovation<\/li>\n\n\n\n<li>Veille strat\u00e9gique, axes prioritaires et intelligence d\u2019affaires<\/li>\n\n\n\n<li>Brevets, marques de commerce et licences<\/li>\n\n\n\n<li>Strat\u00e9gies de transfert technologique<\/li>\n\n\n\n<li>Structuration de projets de R&amp;D et d\u2019innovation<\/li>\n\n\n\n<li>D\u00e9veloppement des comp\u00e9tences et coaching<\/li>\n\n\n\n<li>Diagnostic organisationnel et rel\u00e8ve<\/li>\n\n\n\n<li>Validation de march\u00e9<\/li>\n\n\n\n<li>Proposition de valeur, positionnement et strat\u00e9gie de mise en march\u00e9<\/li>\n\n\n\n<li>Commercialisation des innovations<\/li>\n\n\n\n<li>Innovation des processus d\u2019affaires<\/li>\n\n\n\n<li>Diagnostic et planification num\u00e9rique<\/li>\n\n\n\n<li>Implantation et suivi du plan num\u00e9rique<\/li>\n\n\n\n<li>Outils et donn\u00e9es pour la prise de d\u00e9cision strat\u00e9gique<\/li>\n\n\n\n<li>Analyse et valorisation des donn\u00e9es d\u2019affaires<\/li>\n\n\n\n<li>Partenariats et ententes strat\u00e9giques (licences)<\/li>\n\n\n\n<li>Plan directeur de segmentation et de ventes<\/li>\n\n\n\n<li>Plan int\u00e9gr\u00e9 de marketing-ventes et communications et budg\u00e9tisation<\/li>\n\n\n\n<li>Plan de positionnement distinctif et de branding de l\u2019innovation<\/li>\n\n\n\n<li>Strategic Planning<\/li>\n\n\n\n<li>Business Model Review, Business Plan, and Roadmap<\/li>\n\n\n\n<li>Innovation Assessment<\/li>\n\n\n\n<li>Strategic Monitoring, Priorities, and Business Intelligence<\/li>\n\n\n\n<li>Patents, Trademarks, and Licenses<\/li>\n\n\n\n<li>Technology Transfer Strategies<\/li>\n\n\n\n<li>Structuring R&amp;D and Innovation Projects<\/li>\n\n\n\n<li>Skills Development and Coaching<\/li>\n\n\n\n<li>Organizational Assessment and Succession Planning<\/li>\n\n\n\n<li>Market Validation<\/li>\n\n\n\n<li>Value Proposition, Positioning, and Go-to-Market Strategy<\/li>\n\n\n\n<li>Commercialization of Innovations<\/li>\n\n\n\n<li>Business Process Innovation<\/li>\n\n\n\n<li>Digital Assessment and Planning<\/li>\n\n\n\n<li>Implementation and Monitoring of the Digital Plan<\/li>\n\n\n\n<li>Tools and Data for Strategic Decision-Making<\/li>\n\n\n\n<li>Analysis and Valuation of Business Data<\/li>\n\n\n\n<li>Strategic Partnerships and Agreements (Licenses)<\/li>\n\n\n\n<li>Master Segmentation and Sales Plan<\/li>\n\n\n\n<li>Integrated Marketing, Sales, and Communications Plan and Budgeting<\/li>\n\n\n\n<li>Distinctive Positioning and Innovation Branding Plan<\/li>\n<\/ul>\n\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"examples-of-mandates\" class=\"accordion ac\">\n  <div class=\"accordion__accordion\">\n    <button class=\"accordion__header-row accordion-toggle ac-header ac-trigger\">\n      <p class=\"accordion__header__title\">        Examples of mandates      <\/p>      <span class=\"accordion__header__icon\" role=\"presentation\">\n        <span class=\"plus\"><\/span>\n      <\/span>\n    <\/button>\n    <div class=\"accordion__sub-rows wysiwyg ac-panel\">\n      \n\n<ul class=\"wp-block-list\">\n<li>Business diagnostics (internal and external)<\/li>\n\n\n\n<li>Facilitation of strategic planning exercises<\/li>\n\n\n\n<li>Qualitative market research and visits to international trade fairs<\/li>\n\n\n\n<li>Marketing plan and budgeting<\/li>\n\n\n\n<li>Trademark creation and product launches<\/li>\n\n\n\n<li>CRM implementation<\/li>\n\n\n\n<li>Creation of the strategic sales process and content<\/li>\n\n\n\n<li>Creation, implementation, and management of sales pipelines and forecasts<\/li>\n\n\n\n<li>Creation and implementation of technology showcases<\/li>\n\n\n\n<li>Integrated marketing and communications plan<\/li>\n<\/ul>\n\n    <\/div>\n  <\/div>\n<\/div>\n\n  <\/div>\n<\/section>\n","protected":false},"featured_media":1064,"template":"","expert-specialisation":[87,28,86,84,27,30,83,75],"class_list":["post-3037","expert","type-expert","status-publish","has-post-thumbnail","hentry","expert-specialisation-digital-transformation-and-artificial-intelligence","expert-specialisation-human-capital-change-management","expert-specialisation-intellectual-property-compliance","expert-specialisation-legal","expert-specialisation-marketing","expert-specialisation-project-development-and-management","expert-specialisation-strategic-supply-chain-management","expert-specialisation-vision-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adriq.com\/en\/wp-json\/wp\/v2\/expert\/3037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adriq.com\/en\/wp-json\/wp\/v2\/expert"}],"about":[{"href":"https:\/\/www.adriq.com\/en\/wp-json\/wp\/v2\/types\/expert"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adriq.com\/en\/wp-json\/wp\/v2\/media\/1064"}],"wp:attachment":[{"href":"https:\/\/www.adriq.com\/en\/wp-json\/wp\/v2\/media?parent=3037"}],"wp:term":[{"taxonomy":"expert-specialisation","embeddable":true,"href":"https:\/\/www.adriq.com\/en\/wp-json\/wp\/v2\/expert-specialisation?post=3037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}