{"id":2851,"date":"2026-01-06T11:47:11","date_gmt":"2026-01-06T16:47:11","guid":{"rendered":"https:\/\/adriq.com\/?post_type=expert&#038;p=2851"},"modified":"2026-02-05T13:33:17","modified_gmt":"2026-02-05T18:33:17","slug":"francine-masson","status":"publish","type":"expert","link":"https:\/\/www.adriq.com\/en\/network\/experts\/francine-masson\/","title":{"rendered":"Francine Masson"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">About<\/h4>\n\n\n\n<p>A visionary entrepreneur, trainer, speaker, and author of the Integrated Best Practices for Innovation (IBPI)\u00a9, Francine Masson integrates the major trends in innovation management. With the Integrated Best Practices for Innovation (IBPI)\u00a9, she offers you the fruit of her observations and the results of her applied experience in innovation management for over 25 years, working with more than a thousand innovative companies. She has developed international expertise and collaborated in Europe, Africa, Japan, and the United States. She offers you a collaborative partnership aimed at helping you progress and explore different avenues for growth.<\/p>\n\n\n<section class=\"block-accordions-group aligndefault\">\n    <div class=\"accordion-container\">\n    \n<div id=\"expertise\" class=\"accordion ac\">\n  <div class=\"accordion__accordion\">\n    <button class=\"accordion__header-row accordion-toggle ac-header ac-trigger\">\n      <p class=\"accordion__header__title\">        Expertise      <\/p>      <span class=\"accordion__header__icon\" role=\"presentation\">\n        <span class=\"plus\"><\/span>\n      <\/span>\n    <\/button>\n    <div class=\"accordion__sub-rows wysiwyg ac-panel\">\n      \n\n<ul class=\"wp-block-list\">\n<li>Strategic Planning<\/li>\n\n\n\n<li>Business Model Review, Business Plan, and Roadmap<\/li>\n\n\n\n<li>Innovation Assessment<\/li>\n\n\n\n<li>Structuring R&amp;D and Innovation Projects<\/li>\n\n\n\n<li>Value Proposition, Positioning, and Go-to-Market Strategy<\/li>\n\n\n\n<li>Commercialization of Innovations<\/li>\n\n\n\n<li>Business Process Innovation<\/li>\n\n\n\n<li>International Market Planning and Development<\/li>\n<\/ul>\n\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"examples-of-mandates\" class=\"accordion ac\">\n  <div class=\"accordion__accordion\">\n    <button class=\"accordion__header-row accordion-toggle ac-header ac-trigger\">\n      <p class=\"accordion__header__title\">        Examples of mandates      <\/p>      <span class=\"accordion__header__icon\" role=\"presentation\">\n        <span class=\"plus\"><\/span>\n      <\/span>\n    <\/button>\n    <div class=\"accordion__sub-rows wysiwyg ac-panel\">\n      \n\n<ul class=\"wp-block-list\">\n<li>Strategic planning workshops for managers<\/li>\n\n\n\n<li>Innovation management training for staff<\/li>\n\n\n\n<li>Strategic coaching; new business models, planning<\/li>\n\n\n\n<li>Trainer in Integrated Innovation Best Practices (IIBP)<\/li>\n\n\n\n<li>Diagnosis of the penetration rate of innovation management practices with performance metrics and a dashboard for monitoring<\/li>\n\n\n\n<li>Analysis of technical and economic risks<\/li>\n\n\n\n<li>Positioning and development of the marketing strategy<\/li>\n\n\n\n<li>Support in planning, governance, and advisory committees<\/li>\n\n\n\n<li>Analysis and development of key selling points for the sales force<\/li>\n<\/ul>\n\n    <\/div>\n  <\/div>\n<\/div>\n\n  <\/div>\n<\/section>\n","protected":false},"featured_media":1076,"template":"","expert-specialisation":[27,30,75],"class_list":["post-2851","expert","type-expert","status-publish","has-post-thumbnail","hentry","expert-specialisation-marketing","expert-specialisation-project-development-and-management","expert-specialisation-vision-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adriq.com\/en\/wp-json\/wp\/v2\/expert\/2851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adriq.com\/en\/wp-json\/wp\/v2\/expert"}],"about":[{"href":"https:\/\/www.adriq.com\/en\/wp-json\/wp\/v2\/types\/expert"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adriq.com\/en\/wp-json\/wp\/v2\/media\/1076"}],"wp:attachment":[{"href":"https:\/\/www.adriq.com\/en\/wp-json\/wp\/v2\/media?parent=2851"}],"wp:term":[{"taxonomy":"expert-specialisation","embeddable":true,"href":"https:\/\/www.adriq.com\/en\/wp-json\/wp\/v2\/expert-specialisation?post=2851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}