About
A visionary entrepreneur, trainer, speaker, and author of the Integrated Best Practices for Innovation (IBPI)©, Francine Masson integrates the major trends in innovation management. With the Integrated Best Practices for Innovation (IBPI)©, she offers you the fruit of her observations and the results of her applied experience in innovation management for over 25 years, working with more than a thousand innovative companies. She has developed international expertise and collaborated in Europe, Africa, Japan, and the United States. She offers you a collaborative partnership aimed at helping you progress and explore different avenues for growth.
- Strategic Planning
- Business Model Review, Business Plan, and Roadmap
- Innovation Assessment
- Structuring R&D and Innovation Projects
- Value Proposition, Positioning, and Go-to-Market Strategy
- Commercialization of Innovations
- Business Process Innovation
- International Market Planning and Development
- Strategic planning workshops for managers
- Innovation management training for staff
- Strategic coaching; new business models, planning
- Trainer in Integrated Innovation Best Practices (IIBP)
- Diagnosis of the penetration rate of innovation management practices with performance metrics and a dashboard for monitoring
- Analysis of technical and economic risks
- Positioning and development of the marketing strategy
- Support in planning, governance, and advisory committees
- Analysis and development of key selling points for the sales force