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François Béland

BAA, Accredited Innovation Consultant of ADRIQ

Specialisations

  • Digital Transformation and Artificial Intelligence
  • Human Capital & Change Management
  • Intellectual Property & Compliance
  • Legal
  • Marketing
  • Project Development and Management
  • Strategic Supply Chain Management
  • Vision & Strategy

About

Over 30 years of experience in business and consulting. From strategy to action, we provide collaborative support for implementing a market-driven innovation process and increasing your profitable sales in the field. Our services include strategic planning, market research, marketing, and integrated marketing, sales, and communication action plans. We minimize budgets for maximum impact in the B2B sector. We create value by developing databases of qualified prospects and automated processes. We facilitate digital transformation in marketing, including CRM implementation and LinkedIn utilization. We offer support (before, during, and after) at national and international trade shows.


  • Planification stratégique
  • Revue du modèle d’affaires, plan d’affaires et feuille de route
  • Diagnostic d’innovation
  • Veille stratégique, axes prioritaires et intelligence d’affaires
  • Brevets, marques de commerce et licences
  • Stratégies de transfert technologique
  • Structuration de projets de R&D et d’innovation
  • Développement des compétences et coaching
  • Diagnostic organisationnel et relève
  • Validation de marché
  • Proposition de valeur, positionnement et stratégie de mise en marché
  • Commercialisation des innovations
  • Innovation des processus d’affaires
  • Diagnostic et planification numérique
  • Implantation et suivi du plan numérique
  • Outils et données pour la prise de décision stratégique
  • Analyse et valorisation des données d’affaires
  • Partenariats et ententes stratégiques (licences)
  • Plan directeur de segmentation et de ventes
  • Plan intégré de marketing-ventes et communications et budgétisation
  • Plan de positionnement distinctif et de branding de l’innovation
  • Strategic Planning
  • Business Model Review, Business Plan, and Roadmap
  • Innovation Assessment
  • Strategic Monitoring, Priorities, and Business Intelligence
  • Patents, Trademarks, and Licenses
  • Technology Transfer Strategies
  • Structuring R&D and Innovation Projects
  • Skills Development and Coaching
  • Organizational Assessment and Succession Planning
  • Market Validation
  • Value Proposition, Positioning, and Go-to-Market Strategy
  • Commercialization of Innovations
  • Business Process Innovation
  • Digital Assessment and Planning
  • Implementation and Monitoring of the Digital Plan
  • Tools and Data for Strategic Decision-Making
  • Analysis and Valuation of Business Data
  • Strategic Partnerships and Agreements (Licenses)
  • Master Segmentation and Sales Plan
  • Integrated Marketing, Sales, and Communications Plan and Budgeting
  • Distinctive Positioning and Innovation Branding Plan
  • Business diagnostics (internal and external)
  • Facilitation of strategic planning exercises
  • Qualitative market research and visits to international trade fairs
  • Marketing plan and budgeting
  • Trademark creation and product launches
  • CRM implementation
  • Creation of the strategic sales process and content
  • Creation, implementation, and management of sales pipelines and forecasts
  • Creation and implementation of technology showcases
  • Integrated marketing and communications plan